Insights & Articles

Our Blog

Perspectives on design, development, and digital strategy from the team at ENIGMA Digital.

Why Performance-First Design Wins in 2025

In an era of shrinking attention spans and Core Web Vitals rankings, performance isn't a feature -- it's the foundation of great design.

Marina Vela

Jan 15, 2025 · 6 min read

In an era of shrinking attention spans and Core Web Vitals rankings, performance isn't a feature -- it's the foundation of great design.

Quality web design isn't a cost -- it's an investment with measurable returns across acquisition, conversion, and retention.

A brand system isn't just guidelines in a PDF. It's a living framework that should evolve with your business while maintaining consistency.