Horizon Studio
Strategic rebrand for a creative agency, including new visual identity, website, and comprehensive brand guidelines.
Client
Horizon Studio
Duration
3 months
Role
Brand Strategy & Design
Technologies
Overview
The project at a glance
Horizon Studio is a mid-size creative agency that had outgrown its original identity. After a decade of growth, their brand no longer reflected the caliber of their work or the clients they served. We led a comprehensive rebrand that spanned visual identity, brand voice, digital presence, and internal culture materials.
The Challenge
The existing brand was perceived as 'scrappy startup' rather than 'established creative partner.' Client acquisition was strong through referrals but weak through inbound channels. The website had high bounce rates and didn't effectively showcase their portfolio or communicate their strategic value.
The Solution
We developed a refined brand system built on the concept of 'creative clarity' -- the idea that great design makes complex things simple. The new identity uses a restrained color palette, custom typography treatments, and a modular design system that works across all touchpoints. The website was rebuilt with a focus on case study storytelling and thought leadership content.
Results
Measurable impact
+180%
Inbound Leads
+65%
Brand Recognition
-42%
Bounce Rate
+55%
Avg. Project Value
Gallery
