Maison Atelier
Minimal luxury fashion e-commerce with custom product configurator and editorial content integration.
Client
Maison Atelier Paris
Duration
5 months
Role
E-Commerce Strategy & Development
Technologies
Overview
The project at a glance
Maison Atelier is a Parisian fashion house known for its minimalist aesthetic and sustainable practices. Their digital presence needed to match the refinement of their physical boutiques while scaling internationally through e-commerce without losing the brand's intimate, personal feel.
The Challenge
Luxury fashion e-commerce must balance editorial storytelling with commercial functionality. The brand needed to showcase seasonal collections as immersive editorial experiences while maintaining a streamlined path to purchase. International scaling required multi-currency, multi-language support, and region-specific shipping logic.
The Solution
We built on Shopify Plus with a fully custom theme that blurs the line between editorial content and commerce. Collection pages function as digital lookbooks with shoppable hotspots. The product configurator allows customers to select materials and colorways with real-time visual previews. We integrated a headless CMS for editorial content that seamlessly connects with product data.
Results
Measurable impact
+420%
International Sales
+85%
AOV Increase
-30%
Return Rate
+190%
Email Signups
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